Media Literacy: Making Sure Your (Brand) Name Is Out There

See on Scoop.itK-12 School Libraries

Introducing the concept of product placement, using pop culture images and sporting events, is a great way to jump-start students’ critical viewing and grow their media literacy skills, says expert Frank Baker.

Susan Grigsby‘s insight:

This is a worthy read about media literacy but also about why, as classroom teachers and school librarians, we should care. We have become almost blind to the subtle uses of product placement but at what cost? This looks like the beginnings of an excellent lesson on media literacy and branding.

See on www.middleweb.com

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