Spotify Takes Its Follow Button Outside Its Walled Garden, Lets Fans Follow Musicians And Others From Anywhere

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Following the launch of its Play music-playing button last year, today Spotify took one more step outside of its walled garden: it has launched a new Follow button, a widget that can go on any desktop or mobile page, not just pages within Spotify…

Susan Grigsby‘s insight:

For Spotify fans, this is a way to follow other playlists and hear music you might have missed. As I read it, it almost seems like a "twitter" type of feature where you can find interesting music by following others. 

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