Digital Ads Will Be 22% Of All U.S. Ad Spend In 2013, Mobile Ads 3.7%; Total Global Ad Spend In 2013 $503B

See on Scoop.itK-12 School Libraries

Global ad spend in 2013 will see steady growth of 3.5% to reach $503 billion by the end of the year, and the amount going into internet advertising will continue to get larger, according to figures out today from Publicis-owned ad agency…

Susan Grigsby‘s insight:

What does this tell us? That teaching information literacy is going to be even more critical as online users will be bombarded with advertising – much of which (I believe) is going to be made to look like an informational website.

See on techcrunch.com

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